Motion Language

  • Client PHMG

As part of their global rebrand, we worked closely with PHMG's in-house design team to produce a collection of motion backdrops.

Portraying sound can be challenging, without generic wavelengths and dials which were treatments we wanted to steer clear of.

So we jumped into Cinema 4D and Octane and got to work.

It's the taking particles, that counts...

The lookdev stage of this project was incredibly crucial. With a tight timeline, we needed to quickly throw a load of explorations at the team and see which ones stuck.